Got my hopes up...

Over the past few weeks I've managed to become completely smitten with this guy and for some reason I managed to convince myself that he actually liked me back even just a little. I've had plenty of unrequited crushes, but it's been a while since I've let myself believe that they might actually feel the same way and now it's dawned on me that the aforementioned guy isn't interested in me in that way, it really hurts. We're still texting pretty regularly and I think he does genuinely like me as a friend, but right now I'm finding it hard to be cheerful and have a laugh with him. I do genuinely want to be his friend, but I just can't right now - it's more the disappointment than anything that hurts right now TBH. No clue what to do, because I can't even really avoid him - there's times this week were I know I'll have to face him and I don't want him to realise there's something up because I would be mortified. TL;DR Unavoidable unrequited crush and not sure how to avoid at least temporarily to save embarrassment.

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