I'm i leading him on?

so basically i met this guy, i'll call him cosmo, about 9 months ago now and instantly we hit it off. we met up loads and he had to leave to go to india for about 2 and a half months. the whole time i was faithful and genuinely couldnt wait for him to get back. when he did i just didnt feel anything more for him than friends. now, months later hes my BEST friend. hes got a heart of gold and just has this character where he spreads happiness to everyone and hes just generally awesome. thing is hes told me several times in the past he really really likes me. even loves me. i dont feel the same way, hes like a brother to me, i treat him like i treat all my girl mates ( all 2 of them ) and so we spend quite a lot of time together. he insists to pay for things for me, gives me tobacco all the time, cooks for me, compliments me and generally treats me like im his fiancée or something... i dont know what to do, i WISH i was attracted to him but as shallow as it is im not physically attracted to him at all and dont think i ever will be. hes said before its fine and that we can still be friends and he'll try and get over it. but im afraid that its just stringing him along and hes going to get heart broken. the last thing i ever want to do is hurt him, the idea of that hurts me. WHAT DO I DO?! i dont wana lose him as a friend :( please help :(

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